@ Urban Active Launch by Men's Health

Last night was the launch party of Men's Health's new supplement, Urban Active.  The perfect setting was undoubtedly the men's sports and fashion on the fifth floor at Harrods.  Between the rails and displays of clothing, there were OnePiece break dancers, an Orlebar Brown ping pong table, a driving simulator in Hackett, DJs in All Saints and Diamond Era, a photo booth in Canada Goose and the pièce de résistance; the Urban Active models!

The magazine is aimed at the modern man, amalgamating sports and luxury fashion in 100 pages.

OnePiece break dancers

@NikeUK

Too warm for Canada Goose

As the evening went on and more mini champagne bottles consumed, the party really kicked off. The music was pumping, guests were becoming more competitive on the arcade games and a crowd had formed round the ultimate ping pong match!  And did I mention that Mr Hudson decided to get up on the decks?

Mr Hudson

I now don't see any excuse for men to dress badly...